There is no doubt that online businesses have grown significantly over the past couple of years. However, the majority still prefer personally visiting stores for purchasing personal items. This means that even at the peak of digital business, this trend is not going to stop anytime soon. Therefore, it is important for businesses to focus on attracting their customers through their outlets by regularly performing retail remodel. Let’s take a look at some important tips that will help you do a retail store buildout the right way.
Focus On The Entrance
The first and the most important thing to keep in mind is the entrance. Entrance plays a huge role in helping customers develop an idea of your business. In simple words, it is the first impression of your retail store. As soon as the customers enter your retail store, they would like to focus on their shopping experience.
With that said, when a customer enters your retail store, they can quickly develop the first impression of your business based on the lighting, fixtures, and color combinations. Then again, since the first impression is key, you need to get it right.
Next, your entrance should have items on display that are most likely to catch attention. This way, they do not have to walk all the way around to find the products being offered at special discounts. The displays should be chosen wisely. If the customers find it complicated to find the items and products they need, they are most likely to opt for another store next time.
Create A Path
Next, you should create a layout that helps the customers with their shopping process. This means that you will need to be strategic with what needs to be placed where. For instance, items of everyday use should be placed on the front so that the customers can find them easily. Whereas, miscellaneous items could be placed relatively further as serious customers are less likely to spend more than necessary.
Depending on the size of your retail store, you could opt for both narrow and wide aisles. Wide aisles allow customers to walk directly to the product, while narrow aisles encourage impulse buying. Considering such factors, you will need to put some time and effort into creating a path that involves a customer attraction strategy and makes the overall shopping experience effortless at the same time.
Freshen Up Your Walls
Although most retail store owners ignore this factor, freshening up your walls makes a big impact on the customers. For instance, you can incorporate an accent wall that will catch the shopper’s eye and attention. Combined with easy-to-read signs and labels, your customers will surely have a great time shopping at your retail store each time.
Upgrade Your Lighting
Lighting is the key to setting the mood of your customers. The lighting system of your store should be such that it welcomes the customers and puts focus on every single detail. If you already have a lighting system installed, you can try changing the floor lamps or adding some track lighting to enhance the ambiance.
Most retail stores tend to use LEDs as they are far more energy-efficient. You can opt for them as well but make sure to choose the right color and brightness. Otherwise, the customers can easily be put off by not being able to properly locate and identify products.
Revamp the Floor
In addition to upgrading your lighting and freshening the walls, you will need to revamp the floor as well. Your retail store will experience regular customer traffic and the only thing bearing the entire brunt is the floor. Therefore, you would want to make sure that you opt for something that can easily handle high-level traffic. At the same time, be smart with the color choice too. Wood vinyl plank flooring is amongst the most popular choices today that offers a perfect combination of style and withstanding capability.
Final Word
A retail store buildout will only be successful if you are thorough with your layout and smart with customer attraction strategies. The aim is to create an effortless shopping experience for the customers. Therefore, consult with retail store contractors DC to choose the right lighting system, ensure proper placement of products and help your customers develop the right impression.
